I just went to Ulta yesterday & picked up a couple of items and one of them happened to be one of the relatively new butter lipsticks! I got mine in the shade BLS04 Lollies. It's a nice peachy toned down coral color, perfect for spring/summer. It's very creamy and moisturizing, and it actually lasts a long time for a lower end lipstick! I definitely would recommend this to those lippy obsessors!